Welcome to
BHEAST CITY
CHRISTIAN ENGLÉN
Product Lead | Building Empowered Teams & User-Centered Products
Start your journey
THE FOUNDRY
How I Build Products
Product development isn't about choosing between business, tech, or users. It's about solving for all three, simultaneously. I work with Product Operation Model principles: bringing together Viability, Usability, and Feasibility at the same table—not in sequence, but in constant dialogue.
The Product Operations Engine
STRATEGIC FRAMEWORKS
Decision-Making Tools
The Cynefin Compass
Complex
Click to reveal
Agile is standing outside a door without a map. The room is foggy, or dark. You feel your way forward, step by step. That's what product work really is.
Click to flip back
Complicated
Click to reveal
You have a map. There are best practices. Expertise helps navigate efficiently.
Click to flip back
Chaos
Click to reveal
Act first, sense, then respond. Stabilize before anything else.
Click to flip back
Simple
Click to reveal
The path is obvious. Sense, categorize, respond.
Click to flip back
KEY PRINCIPLES
How I Build Products
Autonomy
Click to reveal
Teams choose WHAT to build, not just HOW. Engineers understand business context and decide which problems are worth solving.
Click to flip back
Tempo
Click to reveal
Tempo ≠ stress. It's the rhythm of a well-calibrated engine. 2-week sprints = low risk, early feedback, fast learning.
Click to flip back
Outcomes > Output
Click to reveal
Shipping features means nothing if they don't move the business or delight users. We measure learning velocity, not velocity.
Click to flip back
INTERVIEW STREET
Where Data Meets Human Insight
I don't trust a single data source. Web analytics shows WHERE customers struggle. Customer interviews reveal WHY. Screen recordings show HOW they actually behave. The magic happens when you combine all three.
Discovery Stories
The Feature Nobody Cared About
A "key feature" from stakeholders turned out to be invisible to actual customers.
The Validation Fields
Customers tried the same input in 4 different fields before getting it right.
The Missing Planning Tool
Leadership believed field workers ignored the routing tool. Reality: it didn't exist for them.
TOOLS I USE
The Research Toolkit
📊 Quantitative
- ⚙Web analytics (funnels, dropoff)
- ⚙A/B testing frameworks
- ⚙NPS scoring
💬 Qualitative
- ⚙Customer interviews
- ⚙Screen recordings
- ⚙NPS comment analysis
THE INSIGHT ENGINE
The Brass Laboratory
Data without context is noise. Context without data is guesswork. I build insight loops where quantitative patterns lead to qualitative questions, which lead to validated hypotheses, which lead to measured impact.
The Insight Process
WEB ANALYTICS
Identify patterns & dropoff
HYPOTHESIS
Form questions about WHY
CUSTOMER RESEARCH
Interview, test, observe
VALIDATION
A/B test or ship & measure
LEARNING
Feed back into analytics
Continuous insight generation
REAL IMPACT
Measured Outcomes at Scale
From Orders to Outcomes
Challenge
Team worked on stakeholder requests, not measured customer value
Solution
Introduced analytics layer that was easy to access. Shifted priority discussions to data-driven
Result
- •Higher precision in roadmap prioritization
- •Faster decision-making
- •Improved conversion trends
Payment Platform Stability
Challenge
Slow development in high-transaction environment
Solution
Modernized payment architecture. Reduced time to add new payment methods by 50%
Result
- •Faster time-to-market
- •Lower technical risk in critical flow
Track & Trace with ML
Challenge
Customers needed detailed information about delivery timing
Solution
ML-powered delivery predictions. Real-time tracking with better accuracy
Result
- •Easier for customers to plan their time
- •Customers did not have to leave home in times of COVID
- •Increased trust
THE BUILD ROOM
Building with AI
Product Managers used to describe what to build. Now, we can build it ourselves—fast. With Claude Code and Cursor, I go from idea to working proof-of-concept in hours, not weeks. This changes everything about how quickly we can validate and learn.
The AI Bottle Shelf
Claude
My best partner for complex problems. And Claude Code… WOW!
Hover for detailsTap for details
Cursor
Vibe coding made real. From concept to code with AI-assisted development.
Hover for detailsTap for details
ChatGPT
Gorgeous voice-to-text speeding up my work. Great with text. Knows I have a Volvo
Hover for detailsTap for details
AI & MODERN DEVELOPMENT
What I've Built
Pinecone Assistant
AI-powered knowledge base with semantic search across documentation. Built to test RAG architecture.
Conversion Dashboard
Custom analytics visualization with AI-generated period analysis. When existing tools didn't fit the need.
Slack Alert Visualizer
Timeline + heatmap of incidents. Pattern recognition in system alerts. Built because monitoring needed context.
This CV
Steampunk interactive experience. Built with Claude Code + Next.js. From concept to deployed in hours.
Vibe Coding Philosophy
"Spec-driven development" used to mean writing detailed docs. Now it means describing intent and iterating with AI until it's right. The speed of learning just 10x'd.
THE WORKSHOP
How I Lead
From Factory Floor to Creative Studio
The old model: knowledge sits with management, execution sits with engineers. That world is dead. Today, engineers have more context about what's technically possible than any PM or manager ever could. Leadership's job is to set direction, remove friction, and pave the way.
Leadership Philosophy
Intent-Based Leadership
Psychological Safety (Without the Buzzwords)
The New Leadership Challenge
THE TRANSFORMATION
From Factory Floor to Creative Studio
FROM: Factory Floor
- ❌Shouting orders
- ❌Command & control
- ❌Knowledge in management
- ❌Output measured
TO: Creative Studio
- ✅Autonomous teams
- ✅Intent-based leadership
- ✅Knowledge in builders
- ✅Outcomes measured
BOOKS THAT SHAPED MY THINKING
Core Principles in Practice
Accelerate
Forsgren, Humble, Kim
"High performers ship frequently, with low risk, by optimizing for flow."
Hover for insightTap for insight
Inspired
Marty Cagan
"Teams of missionaries, not mercenaries. Give them problems, not solutions."
Hover for insightTap for insight
Team Topologies
Skelton & Pais
"Dependencies kill tempo. Organize for flow, not functional silos."
Hover for insightTap for insight
THE 1% COMPANY
BHEAST - Because I Can
1% of Beast Revenue goes to charity
The below are examples of organizations that have received contributions through the years
Cancerfonden
Cancer research
UNICEF
Children in crisis (Ukraine & Gaza)
Hjärt- och Lungfonden
Heart and lung disease research
No fluff. Just action.